OUR VALUES
NO FAST FASHION
Quality over quantity
Have you noticed how quickly stores change their decorations from one holiday to the next? The fashion industry no longer operates with just winter and summer seasons; instead, it fills the year with constant events, pressuring consumers to keep buying. At TOKAY, we don’t believe in pushing anyone to overconsume. Our product line is designed to last for years, and we offer sales only for meaningful reasons, like phasing out discontinued items.
No black friday
While Black Friday may seem packed with deals, those discounts often come at a hidden cost. When you buy a product at full price outside of sale events, you’re actually helping cover the discounts given later. At TOKAY, we keep our prices fair and consistent all year long. You can be confident that you're getting the right price whenever you choose to buy.
Materials
Although they can look the same, not all materials are equal regarding their environmental impact. Some of them require chemicals during production that pollute the air and water. When these products are discarded, those chemicals will be released in the air if burned or in the water if buried. When creating the TOKAY Flight, we carefully sorted the materials we used with their environmental impact in mind.
In 2019 we led an internal study to analyze better the impact of our products over their entire lifecycle. This study showed that avoiding PVC – a common material from the footwear industry – in our design reduced our impact on human health by 30%.
Europe production
Our socks and beach socks are already produced in Europe. From our projections, producing our cleats in Europe would also be sustainable, although we’re still missing some key partners to make this project a reality. This change would have a positive impact on our carbon emissions.
THE CHALLENGES
SHOOT US AN EMAIL
Our marketing budget is now directed to our beloved sponsors that have a real impact on our community
We’ve tried ads on Facebook and Instagram, but it didn’t really make sense to us to spend so much to bigger companies while we could help our community grow by supporting Ultimate Frisbee projects.
Our marketing budget is now directed to our beloved sponsors that have a real impact on our community : Ultiworld, Ulti.TV, Ultiphoto.com, Focus Ultimate, One More Year among others. We are proud that our actions participate in alleviating these costs from the player and team fees.
When you purchase a pair of TOKAY you know that part of your purchase is reinjected into services you may access like a streamed game, a tournament prize or lower fees.
Ultimate is known to be a demanding sport. It requires agility, power and stamina to withstand the multiple cuts, jumps and sprints. Finding the balance between performance and durability on a product that we know you’ll be hard testing is a challenge.
Plastic bags are used for just a few minutes and take 500 years to break down.
Plastics in packaging are not just the ones you see when you receive your product. Generally, products are wrapped together or individually into plastic bags to prevent them from being lost or damaged during transportation.
Thanks to our short supply chain, we limit the use of plastics to:
Did you know you don’t have to throw your box away? Instead, you can reuse it as a disc holder!
Our supply chain is quite simple, the cleats ship from the factory to the warehouse and are then sent individually to the players.
In 2019 we opened a warehouse in the USA in addition to our European warehouse to optimize our supply chain. With most of our customers based either in North America or Europe, we can now limit shipping distances by shipping your pair from the closest warehouse.
To limit shipping back and forth, we have also implemented a few other actions, such as offering:
Grouping orders together is also an excellent way to decrease the impact of transportation, and it offers logistics discounts that we give back to the customer in our group order options:
At TOKAY we love how safe we feel within our community, both on the fields and on the internet.
We hope we can recreate this sense of safeness through our actions. Through our communication and the way we answer our customers.
Moreover, we strive to recreate this respectful and inclusive space in our online interactions. Our goal is to ensure that everyone feels heard and valued within the TOKAY community, creating an online space where diverse perspectives are not only welcome but encouraged as long as you respect everyone else.
Whether you’re seeking information, advice, or just a friendly conversation, know that at TOKAY, we’re here to make your online interactions not only productive but also comfortable and secure.
YOU, THE COMMUNITY
Our first model was developed from the results of a survey and we haven’t stopped ever since to listen to our customers to evolve our products.
We analyzed the 1300 answers from players worldwide to understand the dream footwear Ultimate Frisbee players were looking for.
Since then we have analyzed every feedback to continuously improve our model. Which allowed us to add 4 major evolutions to the TOKAY Flight.
If you have a feedback that you would like to share with us, we would love to hear from you. This feedback is valuable to us and can help us improve our products. Before starting every new production we analyze the returns we received in order to understand and solve these issues.
This feedback is valuable to us and can help us improve our products. Before starting every new production we analyze the returns we received in order to understand and solve these issues.
