OUR VALUES
I have been dreaming about Ultimate specific cleats for years. Since 2015, I have been assembling an enthusiastic team of experts to make this dream a reality: to create a cleat that combines the knowledge of high-end sporting footwear with the demands and joys of Ultimate.
At TOKAY we want to do things right. That’s why we always aim for the best quality through the rigorous application of expertise. Part of that expertise is supplied by our community: our team of experts as well as many ultimate players world wide. Their input and support have helped to make this project a reality.
We strive to make ourselves and our community proud by constantly questionning the path we take. We want to make sure this is not the easy way but the one we think is right. Click on the images below to discover the values that inspire our actions.
Durability
No ads
gender free
No fast fashion
You, the community
Packaging
Logistics
Sharing the spirit
Keep it safe
OUR TEAM
Founder
Leading energy of the project, Robin likes to craft, talk, run behind a Frisbee and have beers. Formerly an engineer in the sports industry, he is now 100% commited to TOKAY, to make our sport better.
In addition to having a PhD in Biomechanical Engineering, he loves tournament weekends and high-fiving random strangers.
Having a coffee” with Antoine takes at least 2 hours if you start talking about shoes.
Founder of Focus, the French magazine on ultimate, and journalist at Get Horizontal.
Total party animal.
TOKAY PROCESS
The Spark
Sharing beers with friends is always valuable, and you always come up with great ideas. Once in a while you even make them a reality. That is how TOKAY was born.
The Actual Start
The spring was spent in research mode: how to make shoes, a strong brand, a business plan, and, most importantly, discovering what ultimate players are looking for in their cleats.
Initial Design
We based our initial design on community input and spent the summer gathering feedback at tournaments.
First Achievements
The autumn was full of firsts: we launched the blog and website, held our first contest, and produced the first prototype.
Kickstarting
The winter was awesome. We launched the Kickstarter campaign and it was a huge success with backers across 5 continents!
More Prototypes
We welcomed the second and third prototype to the family.
Fitting Tests
We spent the spring on product development, making technical decisions based on fitting tests we ran (literally!) with the third and fourth prototypes.
Final Changes
This was a very busy summer with the arrival of the fifth prototype (complete with 3D printed outsole), further feedback, team growth, and final changes before commercial production.
To infinity, and beyond!
We did it! The cleats are done and ready to ship directly to your feet. We hope you enjoy wearing them. If you have any feedback or ideas, please get in touch.
FORGET YOU'RE WEARING CLEATS
Discover the cleats you were looking for.
Available now in two colors
