FROM THE FOUNDER
I have been dreaming about Ultimate specific cleats for years. Since 2015, I have been assembling an enthusiastic team of experts to make this dream a reality: to create a cleat that combines the knowledge of high-end sporting footwear with the demands and joys of Ultimate.
Our extensive research and development process has created a product of which we are immensely proud. We hope you enjoy wearing them as much as we enjoyed making them.
At TOKAY we want to do things right. That’s why we always strive for the best quality through the rigorous application of expertise. Part of that expertise is supplied by our community: our team of experts as well as many ultimate players world wide. Their input and support have helped to make this project a reality.
We strive to make ourselves and our community proud. In keeping with our shared values, we therefore seek to work in a socially responsible manner at all times. We use environmental friendly materials, keep production local, and are always looking for ways to lower our footprint.
Leading energy of the project, Robin likes to craft, talk, run behind a Frisbee and have beers. Formerly an engineer in the sports industry, he is now 100% commited to TOKAY, to make our sport better.
Mad into museum architecture, women's ultimate, rules knowledge & use, but has no self control around a bag of sour skittles.
In addition to having a PhD in Biomechanical Engineering, he loves tournament weekends and high-fiving random strangers.
Having a coffee” with Antoine takes at least 2 hours if you start talking about shoes.
Web & app freelance programmer, as well as an indie game developer.
Non-stop, around the clock, passionate creative being
Founder of Focus, the French magazine on ultimate, and journalist at Get Horizontal.
Gauthier studies the impact of feet agility on the overall performance of athletes.
Patrick runs his own design office specialized in sustainable footwear development.
Total party animal.
Sharing beers with friends is always valuable, and you always come up with great ideas. Once in a while you even make them a reality. That is how TOKAY was born.
The Actual Start
The spring was spent in research mode: how to make shoes, a strong brand, a business plan, and, most importantly, discovering what ultimate players are looking for in their cleats.
We based our initial design on community input and spent the summer gathering feedback at tournaments.
The autumn was full of firsts: we launched the blog and website, held our first contest, and produced the first prototype.
The winter was awesome. We launched the Kickstarter campaign and it was a huge success with backers across 5 continents!
We welcomed the second and third prototype to the family.
We spent the spring on product development, making technical decisions based on fitting tests we ran (literally!) with the third and fourth prototypes.
This was a very busy summer with the arrival of the fifth prototype (complete with 3D printed outsole), further feedback, team growth, and final changes before commercial production.
To infinity, and beyond!
We did it! The cleats are done and ready to ship directly to your feet. We hope you enjoy wearing them. If you have any feedback or ideas, please get in touch.