[Welcome] Meet Ingeborg, TOKAY’s new community manager

TOKAY is growing, with Ingeborg Kuijlaars recently joining our team as your community manager.

Her primary mission is to use all her creativity to run the social media accounts with beautifully designed artworks and heartbreaking poetry, plus the many little joys a startup job brings you every day.

But who could introduce her better than herself?

With the Power PUF Girls at Rising High

[Credit: Daan van Duijn]

“I first started drinking coffee seriously in 2007, when I started studying architecture. Incidentally also the same year I found out about Ultimate. I joined the newly founded D.C.U. of Downing College at Cambridge University. As a lefty and a recreational player with a heavy course-load, I managed to avoid learning the forehand until studying for my master’s at the TU Delft. Initially joining Force Elektro as a ploy to make friends, I buckled down to develop some actual Ultimate skill and made the Dutch National Women’s Team for the EUC in 2015 and the WUGC in 2016.
In the Netherlands I also got involved with the organisational aspects of Ultimate. Joining the board of my club for two years, I later became a trainer for Force Elektro and co-founded the women’s team, a challenging move in a technical university town. Along the way I picked up the additional role of co-coordinating the Dutch Indoor Competition, a role I felt compelled to adopt after advocating for the creation of a Dutch Women’s Competition. The Competition (both indoors and outdoors) only counts 8 to 10 teams; but I am absolutely proud of her unofficial role in its creation, and my more active role in its continued existence.

With the FE women’s team at the Dutch Outdoor Competition 2017

[Credit: Martine Bootsma] 

My first year as a trainer and captain of the FE Women

[Credit: Caroline “Bubbles” Jaffe]

Until recently, I worked as an architect in the Hague. As a licensed architect, and therefore a hyper-critical and detail oriented design professional, I had a lot of experience balancing form and function. This experience will come in useful for creating the content that will dazzle you and your news feeds. I am incredibly excited to be joining the TOKAY team to help bring our ultimate specific cleats to as many happy feet as possible. My first trip with TOKAY will see me back home to the Netherlands to attend the European Youth Ultimate Championships in Veenendaal. If you’re at the EYUC (from Tuesday to Friday), do come by our stand at Tournament Plaza to say hi (if you don’t have this chance, you still can say hi here!).”

[Job] We hire a community manager

Context:

TOKAY develops shoes destined to ultimate frisbee players all over the world.  Within the scope of our product launch, we are looking for someone to support the development of our brand on the internet, mainly via social networks.

Directly linked to the founder, you take part to the setting up of the product launch strategy and execute it.

Missions:

Our ideal candidate has exceptional oral and written communication skills and is able to develop engaging content. If you are experienced in social media and brand management, if you are interested in diving into a new adventure and be part of the development of a brand on every continent, we would like to meet you.

  • Set and implement social media and communication strategies
  • Set up the web marketing tools
  • Provide engaging text, image and video content for social media accounts
  • Plan and coordinate the publications on social networks and blogs
  • Respond to comments and customer queries in a timely manner
  • Monitor and report on feedback and online reviews

Profile:

  • Proven work experience as a community manager
  • Master the graphic design and video editing tools
  • Hands on experience with social media management for brands
  • Attention to detail and ability to multitask
  • Writing skills and good spelling expected
  • English mandatory, other langages highly welcome
  • Knowledge of the sport is highly valued

Status:

Fixed-term, part time contract.

Based in Chambéry, Fr.

Contact:

Please send your application at:

  • Robin
  • Founder
  • robin@tokay-ultimate.com

Press Review

Find below all the artciles published about our project, in a chronological order.

In English:


Hello Robin. Can you tell us a little bit about your background in Ultimate?

Hi Mark, well my background in ultimate is not the most impressive; I’m now entering my 3rd year playing. I started to play thanks to a friend, and stuck with the game and all the things surrounding it: the spirit, the community, the tournaments… Read More…

TOKAY’s Story

As in most modern fairy tales, TOKAY’s story begins around a beer, chatting with teammates about life, the universe, and obviously…ultimate. I can’t remember how the subject of ultimate dedicated cleats came into the conversation, maybe arguing about what existing cleat out there had the best grip or ankle support. Read more…

You don’t need much to play ultimate, and that’s always been a selling point. A field, a disc, eight cones, some friends, and cleats cover your non-negotiables.1 Most of those items can be borrowed — but not your footwear. Read more…

Ultimate players’ feet are clapping! Cleat Appreciation Day may be a thing of the past!

A new “frisbee gear brand” – TOKAY – claims to be producing a cleat for the sport of ultimate. The ultimate cleats are designed … to run faster, cut harder, and jump higher. A “swaggy” ultimate frisbee shoe is also in the works. Read more…

En Français :


Robin Lamy, ex-responsable du cluster Sporaltec, a créé la start-up Tokay en vue de développer des chaussures spécialisées pour la pratique de l’ultimate frisbee. Il vient de lancer une campagne de financement participatif sur la plateforme Kick Starter. Lire plus…

 

Contrôle et agilité sont les deux direction qui ont présidé à la conception de la chaussure d’ultimate proposée par Tokay.

Cet été, la start-up Tokay devrait mettre sur le marché une chaussure dédiée à la pratique de l’ultimate.  Lire plus… (lien réservé aux abonnés)

日本語


トーケイアルティメットシューズというアルティメット専用スパイクのクラウドファンディングキャンペーンの紹介。

[Dream Team] Rena Kawabata, Traffic, Canada

Matsuno is the leading players of the impressive japan open team that made it to the finals in WUGC this year, he’s been in every national, continental or world championship since 2006!

How did you come to play ultimate?

A friend in elementary school introduced me to the sport at the end of 6th grade. When I got to high school, I remembered the super fun, new sport called “ultimate” I once learned on a warm summer’s day. I started playing in grade 8 and never looked back.

And how did you stick to the sport?

Despite playing throughout high school and competing at WUGC in 2008, it wasn’t until I played with the U23 Canadian Team in 2010 that I really fell in love with that sport. I loved that team so much, and we had such fun together. My teammates were the real reason I fell in love with the sport.

What’s your best memory about ultimate?

My best memory in ultimate was at the 2013 USAU D-1 College Championships when my team, the UBC Thunderbirds, were playing the top seeded team in our pool. We fought hard against Michigan Flywheel, a favourite to take the title that year, and came through with the win 15-13. I remember my teammates and I feeling unstoppable that game and this was the epic photo that was captured after the winning point.

What’s your vision about the future of ultimate?

I want ultimate to continue to be a leader of gender equity and sportsmanship in the world of sport. My dream is to see ultimate on television and at the olympics in our truest in original form – With women and men competing at equal levels and with Spirit Of The Game at the forefront. I am proud to be a part of a community that cares so deeply about respect and equity. This is why I love ultimate, and this is why I’m so excited about our future.

What’s you thoughts about ultimate frisbee cleats?

Throughout my ultimate career I’ve tried every kind of cleat. Based on trial and error, I have narrowed down my top must-haves in cleat selection. Here are the qualities I value most in priority order:

  1. Comfort – This comes down to the fit and feel of the cleat. I am a woman, so my feet are a different shape than men’s feet, and I found I could not wear men’s cleats due to this difference in foot shape. I also have narrower feet, so I found that certain brands were not as comfortable just based on the fact that they were marginally too wide for my feet.
  2. Stability – This comes down to the stub pattern. I found that I slipped a lot when playing in blade-style studs, and that triangle-studs or a variety of stud shapes helped me achieve greater stability when accelerating, changing direction, and decelerating.
  3. Style – I love wearing #blackandyellow to represent my club team, Vancouver Traffic. In fact, I wear black and yellow socks now as well as a yellow headband and black armbands. Unfortunately, I haven’t been able to find the right pair of cleats that meet my comfort and stability requirements and are also stylishly black and yellow. I hope that my dream will one day come true!

Credits : Tino Tran Photography

Rena’s timeline

  • 2004
    • Began playing with high school team, Tight
  • 2006
    • 1st Place at Canadian Ultimate Championships in Junior Division, BC Pyro
  • 2007
    • 1st Place at Canadian Ultimate Championships in Junior Division, BC Backbone
    • 2nd Place at Canadian University Ultimate Championships in Women’s Division, McGill University
  • 2008
    • 4th Place at World Ultimate & Guts Championships in Junior Women’s Division, U20 Team Canada
  • 2010
    • 4th Place at U23 World Ultimate Championships in Women’s Division, U23 Team Canada
  • 2011
    • 2nd Place at Canadian Ultimate Championships in Women’s Division, Vancouver Traffic
    • 5th Place at USAU National Championships in Women’s Division, Vancouver Traffic
  • 2012
    • 11th Place at USAU D-1 College Championships in Women’s Division, UBC Thunderbirds
    • 1st Place at Canadian Ultimate Championships in Women’s Division, Vancouver Traffic
    • 9th Place at USAU National Championships in Women’s Division, Vancouver Traffic
  • 2013
    • 5th Place at USAU D-1 College Championships in Women’s Division, UBC Thunderbirds
    • 1st Place at Canadian Ultimate Championships in Women’s Division, Vancouver Traffic
    • 7th Place at USAU National Championships in Women’s Division, Vancouver Traffic
  • 2014
    • 5th Place at World Ultimate Club Championships in Women’s Division, Vancouver Traffic
    • 7th Place at USAU National Championships in Women’s Division, Vancouver Traffic
  • 2015
    • 1st Place at Canadian Ultimate Championships in Women’s Division, Vancouver Traffic
    • 5th Place at USAU National Championships in Women’s Division, Vancouver Traffic
  • 2016
    • 6th Place at USAU National Championships in Women’s Division, Vancouver Traffic

[Dream Team] Masahiro Matsuno, Buzz Bullets, Japan

Credits : Satoru Ishii, Club JR

Matsuno is the leading players of the impressive japan open team that made it to the finals in WUGC this year, he’s been in every national, continental or world championship since 2006!

How did you come to play ultimate?

First, I played in a high school sport club, then, I joined a college team.

And how did you stick to the sport?

I just wanted to throw better and catch everything, so, I tried again and again.
Finally, I found myself I was hooked Ultimate.

What’s your best memory about ultimate?

2010 World Ultimate Club Championships. We finished 3rd in Men’s division and I was awarded as the top scoring & assisting player of the tournament.

Credits : Satoru Ishii, Club JR

What’s your vision about the future of ultimate?

I hope that more people know Ultimate and it become an Olympic sport eventually.

What’s you thoughts about ultimate frisbee cleats?

It would be great to have them just like other sports have their specific shoes.

Credits : Satoru Ishii, Club JR

Matsuno’s timeline

  • Japan College National Championships (2002, 2004, 2005)
  • Japan  National Championships (2006-2016), MVP (2010)
  • World Club Championships (2006), Scoreboard leader (2006)
  • Team Japan: 2004(5th), 2008(3rd), 2012(5th), 2016(2nd)
  • World Games: 2005(4th), 2009(2nd), 2013(5th)

TOKAY’s illustrated story

[Dream Team] Laura Chagneux, YAKA, France

Credits : Quentin Dupre Latour, Focus

Incessant traveler, Laura has been playing in 8 clubs during her 11 years carrier, which led her 3 times to EUCF (won one, with SUN, 2014 Mixed division). She also took part to WUGC this year with the French mixed team.

How did you come to play ultimate?

In middle school, my sports teacher introduced us to ultimate frisbee. I found it very fun so when I came back to school in September,  I started to look for a club, and I found OUF club… And the adventure began.

And how did you stick to the sport?

As I have started relatively young, the players I have met became my friends…and then really good friends. The fun we have at each tournament is unbelievable, thanks to the sport, the spot of the tournament and my friends. By playing more and more, I got addicted to competition. It’s a huge opportunity to play at this level…There are not a lot of sports where players can experience the same. I love playing hard with my friends to reach the top!

What’s your best memory about ultimate?

Credits : Quentin Dupre Latour, Focus

1: Last June, at the WUGC in London when we won against UK, which allow us to be 4th at the world championship. A feeling of pride, love, hope…not easy to describe but a pure moment of love.

2 : One year ago at EUC in Copenhagen, we won the game to be third. 10 minutes after the french open team had won also their game for the 3rd place. We crossed the fields to join them and celebrate… A pure moment of joy ☺

What’s your vision about the future of ultimate?

I sincerely hope that we will manage to get more sponsors to make the high level practices more professional while keeping the tournaments fun. We work really hard to get a high level in parallel of our daily life… which shows some limits. By getting younger players to this sport, we could make ultimate more famous, and be more professional, a virtuous circle…

What’s you thoughts about ultimate frisbee cleats?

I am really happy that a project has been launched to create finally cleats adapted for one sport and available in many countries (not only in North America). As we play many games in a short period of time, I would like my cleats to be light, comfortable (no blue toenail anymore), resistant and quite waterproof (to play two days in a row).

Credits : Quentin Dupre Latour, Focus

Laura’ timeline

  • 2005 – OUF Club  (France)
  • 2010 – Ultimate Montreal University (Canada)
  • 2010 – Canada Ultimate University Championship with Montreal
  • 2011 – Ultimate Lancaster University (UK)
  • 2012 – Monkey Club (France)
  • 2014 – WUCC, Lecco, 28th with BDM
  • 2014 – Ragging Club (France)
  • 2014 – EUCF, Frankfurt, 1st Medal with SUN Club
  • 2015 – EUC, Copenhagen, 3rd medal with France Open
  • 2015 – 2nd France with Western Ladies
  • 2015 – Iznogood Club (France)
  • 2016 – Champion of France with YAKA
  • 2016 – WUGC, London, 4th with France Mixte
  • 2016 – EUCF, Francfort, 9th with YAKA

What’s your best memory about ultimate?

Backers’ club map

Discover below the map of all the clubs of people that backed our project on Kickstarter!

The list will be completed gradually as we receive backers’ infos.

Key :

  • TOKAY Team & Dream Team members
  • Pro League Clubs
  • Clubs

There might be a few mistakes in this map, if you find one, please let us know!

The map is still uncomplete and we are editing the info as we receive it!